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BORN GLOBAL FROM THE RESOURCE BASED VIEW

Born global typically by the copybook definition means “a company that has operated in international markets from its inception”. The rapid internationalization of small and medium size firms has challenged the view on firm internationalization process and the globalization and industrialization have all combined to change the situation in entirety as a gradual process. We shall be looking at things from four perspectives for the small and medium sized firms on the basis of Speed of entry, that is the time taken and the funds required. Pattern of entry, whether it was an aggressive or a leverage approach.

Mode of entry, at what level did they choose to enter. Market coverage in terms of the number of countries covered. That is what going global is all about. Born global is nothing but it is the fast moving pace of this world that has been making things so. In theoretical perspective things have not changed that radically that one cannot adjust but the change has been rather gradual and it all about managing and utilizing the due resources in a manner that would help in build up of a certain network that will have a deep lasting impact. It has become a matter of survival for firms in this internationalization process. Firms grow wiser only once they have been there for a while and learnt from their experiences. Internationalization is a learning process in which the management learns either through personal experience or through formal learning while functioning in the market. Facing the threat from many a larger firms and multi nationals the smaller and medium sized firms have been exposed to this what some may refer to as a threat. But this is not only a threat. It is a threat when you are not aware of the changes and when you are either not willing or in thee hindsight somewhat incapable of making the due changes aptly.

As long you are able to utilize the resources with the passage of time and able to build on those networks then there is nothing to stop you and the hindrances and barriers fade away them. So all in all there is an opportunity as well if one is willing to look at things positively. That is something that can help these firms turn things around and make the openings count for something. There are gains and there are expansion possibilities that can be made to count for and they should be availed. A new era is moving first and the tomorrow will have a lot of new things in store for all of them. Plus it is also possible that that the local markets may have been declining in terms of

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